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The new fitness concept - MELD Fitness + Wellness - is set to disrupt the fitness industry
Boston, January 2021—Fitness industry veteran, Micah Logan, has launched an innovative, first of its kind personal training concept. It’s not personal training that’s changed, but how Logan has developed a scalable, proven business model for future business owners that’s unique. Logan is thrilled to introduce a “Micro Personal Training” Studio.
The Micro Personal Training studios are developed in 500sqft and 1000sqft models. With simple and elegant design and a focus on building fitness community, this industry-leading model is the next big thing in gym culture. At the “micro” level, personal training takes place in small groups of no more than four members per coach. “Accountability and support are our secret sauces,” says Logan. The perfect franchise candidates are Personal Training veterans, experienced boutique fitness operators and those individuals with management experience.
What is it that makes MELD Fitness + Wellness Franchise unique? These “micro studios” have an option for a Smoothie Bar, inside both the 500 and 1000sqft models. Partnering with longtime natural food business experts, Performance Food Centers, smoothie bars are specifically designed to be retrofitted into each MELD micro studio. With custom menus and branded product, members can enjoy a nutritious shake after their workouts and franchise owners may enjoy a business that is not overbuilt and underutilized. MELD offers a platform to engage customers fully.
There are not many minority franchisors in the US, making this a compelling opportunity for a growing market. “I’ve seen plenty of minority franchisees, but not Franchisors. I looked up stats on minority owned franchisors, but those stats are harder to find than Jimmy Hoffa,” Logan said. Fulfilling a market demand, Logan has developed a bold business model and a remarkable fitness concept with MELD Fitness + Wellness Franchise, for which there is no comparison.
About Micah Logan:
Micah Logan has been in the fitness industry for almost 20 years. As an experienced trainer and businessman Micah’s award-winning studios are in demand with local Bostonians. Micah is an Executive Board Member of MIFO, Massachusetts Independent Fitness Operators Association.
Logan is also the Host of The Common Cents Show - a podcast created to support small business owners to improve and grow their businesses. Logan is CEO of HushFrame, a manufacturing company that makes soundproofing devices.
In 2021 Logan plans to grow MELD into multiple locations nationally, including his home state of Massachusetts and any location with experienced owners to create multi-unit development agreements.
To learn more, visit www.meldfranchise.com. Find Micah Logan on Twitter, Facebook, Instagram and his popular Small Business Podcast The Common Cents Show, available on any podcast platform.