Fitness Formulary Joins AFS, ‘One Stop, Online Nutrition with Revenue Share’


Club Industry was not involved in the creation of this content.

(OAKLAND, CA, MINNEAPOLIS, MN, February 6, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Fitness Formulary to its membership ranks.

With over 55,000 foods, supplements & beauty products today and over 250,000 recipes coming, Fitness Formulary is an educational resource and retailer that shares its revenue with fitness studios and trainers. Their focus is Functional Medicine – to identify and fight the underlying cause of preventive disease before it happens.

“Fitness Formulary directly hits three major studio issues,” said Josh Leve, AFS founder and CEO.  “First, they offer nutritional solutions for clients, second, they address the ancillary revenue opportunity, and third, they offer safety in knowledge and science. AFS is very pleased to welcome them into membership.”

The cornerstone of the Fitness Formulary solution is their “Efficacy Engine” which delivers results based on noteworthy clinical studies on the medical effectiveness of ingredients. 

Preventable diseases are destroying lives and financial wellbeing. Medicine has been focused on treatment instead of prevention. The core of prevention is nutrition through effective foods.  False claims, conflicting information and biased sources all contribute to consumer confusion. No single trustworthy source has emerged and there has been no way to easily determine what foods or facts are right for individuals.

“It’s time for people to be given the power to make nutritional choices based on facts,” said Alex Danzberger, President of Fitness Formulary. “Once they understand the nutritional value of their food and supplements, they’re able to make proper purchasing choices. We see the AFS community as the front line to delivering this message, not only to better serve their clients, but also to generate additional revenue for their business.”

That ancillary revenue opportunity is one of the many benefits for Fitness Formulary partners who can create this virtual retail solution for their clients without any enrollment cost and no need to carry inventory so there’s no loss, shrinkage, or upfront investment.  

Product efficacy, trustworthy clinical facts, vast selection, countless recipes, competitive prices, a rich member loyalty program and the partner profit sharing are all rolled into one broad-based, highly adaptable and scalable solution.

More information on Fitness Formulary can be found at To enroll your studio and trainers, contact Dan Lynch, EVP, 888.471.9355 X 201 or email [email protected].

 About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown.


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