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LONDON – 5 March, 2020 – Fitness and Technology leader and founding Director of The Leisure Database Company, David Minton, today announces new global data startup ‘fitNdata’ will officially launch at 08.00 PST, Omi Hotel, San Diego, 19 March, 2020.
fitNdata is a new platform aggregating vast sources of fitness related data in order to offer unique business solutions and services for the first time on a global scale. Fitness trends will be monitored in real time providing current insight and future predictive behaviour, in turn fuelling big data to stoke the fire of the fitness data economy.
The fitNdata team encompass data, technology and fitness specialists with pedigree in their respective areas plus a growing group of supporters and investors such as Bryan O’Rouke MBA, CEO of Vedere Ventures. Vedere comment; “The team is very excited to partner with such an accomplished associate as David Minton. Our group understands the increasing value of insights that will come from big data.”
David says; ” I started The Leisure Database Company 30 years ago and in all that time no one has repeated globally what we have created for the UK. Many years later and I am seeing the opportunity to make a fundamental difference to our beloved fitness industry. I am working with a wonderfully talented team and the time is now to harness the power of technology and big data globally.”
He continues, “Think of us as the Google of granular fitness data and how that creates the insight, opportunity and clarity required for better business investments, decisions and results. We have first mover advantage as the only significant and successful occupant in this space globally.”
Understanding global market size and potential is near impossible at present, little is known about the number of sites, growth, trends or participants and there is no live intelligence outside of the UK, all of which and more fitNdata will address moving forward.
Interested parties are invited to attend the San Diego launch event (during the IHRSA trade show) or contact David for further information on investment opportunities.
About fitNdata
fitNdata is creating a new fitness platform combining real-time supply data with consumer fitness insights and data for the first time on a global scale. The business will create a powerful, open and scalable platform combining a variety of data sources to deliver unique insights, solutions and services that will rapidly become embedded and leveraged across the global health and fitness industry and established as the de facto standard and record of reference for the sector.
About The Leisure Database Company
The Leisure Database Company is a leading independent specialist in the leisure sector providing key market intelligence and analysis across the fitness industry. Established over 30 years ago, the company works with a wide range of fitness operators, suppliers, consultants and investors to provide invaluable insight, informed decisions and competitive advantage.
About David Minton
David is well known for his unique industry knowledge and is in demand for his expert
media commentary and public speaking. Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage. He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.