CR Fitness, a Top Crunch Fitness Franchisee, Names Julian Torok as Vice President of Sales

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TAMPA, Fla., September 21, 2023 – CR Fitness, the leading franchisee of Crunch Fitness, is thrilled to announce the appointment of Julian Torok as Vice President of Sales. This promotion is a testament to Julian's incredible journey within the CR Fitness family, starting as a part-time Crunch Fitness front desk associate in 2014 to now leading the sales division.

Julian's experience at Crunch Fitness is truly exceptional. In 2014, he walked into Crunch Bloomingdale with the intention of getting a membership but saw they were conducting open interviews later that day. Despite being on a college summer break, Julian decided to seize the opportunity. He interviewed and secured a part-time position, quickly transitioning to full-time within two weeks.

Driven by his passion for the fitness industry, Julian made a crucial decision to pursue his education online, allowing him to focus on his budding career at Crunch Fitness. Over nearly a decade, Julian's dedication and commitment have guided him through various roles, including Front Desk Associate, Assistant General Manager, General Manager, Senior Manager, District Manager, Regional Vice President, and now, Vice President of Sales.

"Julian's drive for success and unwavering dedication to fitness made it abundantly clear that he was the right choice for VP of Sales," said Tony Scrimale, CEO of CR Fitness. "We have full confidence that he will play a pivotal role in contributing to Crunch Fitness's ongoing expansion."

As Crunch Fitness looks toward the future, Julian Torok's appointment as Vice President of Sales marks a significant step in the company's ongoing growth and commitment to providing top-tier fitness experiences to its members.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas. A veteran management team leads it with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering at an affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level. It is well-positioned to take advantage of consumers' increasing focus on health and wellness.

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, and working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves two million members with over 425 gyms worldwide in 37 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe. For more information go to