Call To Arms: Fitness Industry Unites On 1st June

(Image from Active Management.)

Club Industry was not involved in the creation of this content.

For the first time the entire fitness industry can unite across the globe to hijack every social media platform with these two simple messages:

  • Exercise is medicine
  • Gyms are safe

No matter what aspect of the industry we look at we have all taken a hit – owners, trainers, group fitness instructors, suppliers, business coaches and associations.  No one has escaped COVID 19.

Nevertheless, government’s across the globe have consistently allowed exercise as they know it helps the mental health of people.  They have opened the door for us and now we must unite and charge through the door.

Additionally, while 20 to 30 or 40% of our members feel safe to return to our clubs there is still a group that don’t and together the industry can reinforce that gyms are safe.

Just imagine for a moment IF:

  • Every fitness business on the planet posted a consumer facing message that identifies why exercise is important and that gyms are safe;
  • 50% of employees of a fitness businesses on the planet posted a similar message; and
  • 25% of every gym or studio member on the planet shared they love their gym.

Why cannot this happen?

It can and together we can make it happen!

Now is the time for the fitness industry to call on our troops as we go to battle across the globe to ignite our industry and bring confidence to our product and locations. 

Together we have enormous reach, so let’s unite on the 1st June to blitz every social media platform!

Every country and even every state are in different stages of opening or even not opening.  That is not a reason to not participate in this Call to Arms.  Your county, state or even country Politicians might just take notice if there is a ground swell saying gyms are safe.  No matter the situation, we all need to show to solidarity and tell our communities that:

  • Gyms are safe
  • Exercise is medicine

The Social Media Attack

On the 1st June every fitness business, supplier, staff member and members post on their social media platforms this message:

If you didn't know:

Gyms and fitness studios are safe and the place to build your:

  • Immunity
  • Strength
  • Energy
  • Motivation
  • Positive mindset
  • Resilience to stress
  • Happiness
  • Mental alertness
  • Friendship circle

#gymsaresafe #exerciseismedicine

You can do a static image, a video message, a long post or even a Tic Toc! 

The key to this is to use the two hash tags #gymsaresafe #exerciseismedicine, so for 24 hours this is a trending topic across the platforms and the world.

Kept Simple

It is that simple!  And meant to be that simple so everyone can do it!

This Call To Arms has deliberately been kept simple, to allow businesses of all sizes to be involved and then add their own brand to it. 

There is no website for you to sign to or a lead capture activity for gyms and studios who participate.  This is just a coordinated approach to dominating social media for one day!

A grass roots approach to bring attention to the benefits of exercise and that gyms are safe.

Your Actions

Turn the above copy into a relevantly branded image which should be branded with your business logo and website. 

Post it on your business social media accounts.

Have every one of your staff to post it on their social media platform on the 1st June. 

Ask your super hero members to share it too!

The key is to include to the hash tags: #gymsaresafe #exerciseismedicine

For Your Business

Suggested copy for your team with the image, “We care about your health.  Your gym/studio/trainer are ready now to help you get healthy and build your immunity. #gymsaresafe #exerciseismedicine”

For Your Team

It would be ideal for them to post their own message, rather than share something from the club or studio.  Suggested copy for your team with the image, “Exercise is important to everyone’s health.  Come and visit me at a [insert gym/studio name]. #gymsaresafe #exerciseismedicine”
For Your Members

It would be ideal for the members to post their own message, rather than share something from the club or studio.  Suggested copy for your members:

  • “I feel comfortable going to my gym/studio/with my trainer.  You can too. #gymsaresafe #exerciseismedicine”; or
  • “I love [insert gym name] #gymsaresafe #exerciseismedicine”

This Is Not A Political Message

The success of this attack must be non-political.  We need the #gymsaresafe #exerciseismedicine to organically grow! 

You will have more people posting the message when you keep clear of politicising your message.

On June 2nd, you can collect all the data and then send that as a message to your local politicians.  But in reality, any person in office will be watching trending topics and if we all deliver the consistent message #gymsaresafe #exerciseismedicine it will be trending.

From Active Management

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