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Phase 1 Done Includes Known Names and International Agreement
Las Vegas, NV., Oct. 5, 2021 – American Barbell has successfully expanded their commercial business to include athletics and military sales channels by adding two marquis names and signing a strong international distributor to it’s network. This will allow the company to leverage an already strong position as an OEM while developing more American Barbell branded product lines.
The company announced it has added two National Account Managers in Hillis Lake and Clay Whittaker. Lake, formerly with Eleiko and Whittaker, formerly with Precor, will now run national account strategy and assist with adding to the Athletics channel market. “Hillis and Clay are known quantities and respected in the industry,” says Doug Katona, CEO/partner of American Barbell. “These two fit our culture and understand our growth plan that is more than just making the best equipment. Most of all, they are both good human beings who are looking to leave some legacy and support our industry.” Lake will support the training and education platform while Whittaker will help lead the military sales channel.
American Barbell has also announced the signing of international distributor Mylna Sport. Mylna will be responsible for all of Scandinavia. “They really know their business in both commercial and consumer direct,” says Katona. “They understand how important our quality and care for manufacturing which many in our industry don’t do,” says Patti. American Barbell has also increased capacity for custom work and recently completed projects for the Marines and is now partnered with Tactical Fitness GSA to provide both fitness equipment and training/education for the military. In addition, American Barbell had a strong third quarter with highlighted clients such as the Las Vegas Raiders, Penn State, University of Wyoming and Florida International University.
“We’ve been the best kept secret as an OEM for years,” says Founder and Global Development Officer Phil Patti. “Now we are showcasing a more complete offering with only the best in materials and innovation.” American Barbell has produced over 1 million pairs of it’s Series I dumbbell with no failures and is the first company to use Cerakote on barbells. They’ve also pioneered the race system in barbells and make products for some of the largest brands in fitness. Next up, say Katona and Patti, is a large announcement coming to IHRSA and the Athletic Business shows. These two, with their new chaos and order approach, are having fun while being driven to manufacture and educate at a high level.
ABOUT AMERICAN BARBELL
American Barbell, based in Las Vegas, Nevada, is the world’s preeminent designer, manufacturer, marketer, distributor and retailer of commercial-grade strength and conditioning equipment. An innovator in the fitness industry for over 40 years, American Barbell has redefined the levels of precision manufacturing and durability in the commercial, collegiate, government and home-gym training spaces.
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