Overcome the Hurdles in the Life Cycle of Your Club

Karen Woodard-Chavez, president of Premium Performance Training, shares the five stages of a fitness facility's life cycle and the stage in which most clubs get stuck, leading to a lack of growth. Watch the video to see how she suggests you can overcome the hurdles.

For more from Woodard-Chavez, read the sales and retention articles she has written for Club Industry, visit her website or email her at [email protected]. You also can purchase her book, "5 Weeks to Sales Success."