This press release was provided by Orangetheory Fitness. The Club Industry editorial staff was not involved in the creation of this content.
Orangetheory® Fitness, the revolutionary and rapidly expanding fitness franchise, has announced today its 200th studio opening in Gainesville, Florida. The opening represents the latest milestone for the fitness company, which has been experiencing explosive growth since opening its first studio in 2010. Today, Orangetheory Fitness continues to raise the bar in the health and wellness industry, having nearly doubled its footprint in past 16 months. With a total of 525 franchises licenses already awarded, the company shows no signs of slowing down.
“Our 200th open studio is certainly a landmark opening for the brand, and Gainesville holds a special place in my heart because it’s home to my alma mater, the University of Florida,” said Dave Long, chief executive officer of Orangetheory Fitness. “That being said, we are nowhere near reaching our goals and will continue to strive to hit the next benchmark. Our goal is to make the world a healthier, fitter place by turning it orange. Our continued growth is a testament to the hard work of our dedicated professionals, our franchisees and the results that our members achieve from our workouts.”
Orangetheory Fitness is on track to open an additional 100 locations by the end of 2015. The successful fitness franchise has plans to break into new markets including Hawaii, Oregon, Iowa, Arkansas and Nebraska. Its international presence will also expand with studios in Bogota, Colombia and Winchester, UK.
Today, Orangetheory Fitness has become one of the world’s top fitness franchises, with 200 studios in 28 states, and more than 500 franchise licenses awarded in and outside of the United States. In addition to its newest international location in South America, the brand currently has studios in Canada and the U.K. and has signed a master agreement to bring the concept into Australia. The high energy, 60-minute, five-zone heart-rate monitored interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time.
About Orangetheory® Fitness
Orangetheory® Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, TRX® suspension training and free weights, burning an average of 900 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness was recently ranked #399 in Inc. magazine’s Fastest Growing Private Companies List and #462 in Entrepreneur’s 2015 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.