Orange 60 Fitness Philosophy
The Orangetheory workout is based on the physiological theory known as excess post-exercise oxygen consumption (EPOC). Participants are given a heart-rate monitor and POD to monitor the five zone interval training sessions called the Orange 60.
The Orangetheory Fitness studios range from 2,600 to 3,600 square feet and feature upbeat music, cardio and strength equipment, contemporary lighting and art with separate men’s and women’s locker rooms.
Group Training Benefits
Orangetheory Fitness says that research shows that people who work out in a group can benefit from the camaraderie, support, accountability and structure to help them stick to and achieve fitness goals.
The Theory of Orange
The color orange evokes energy, youthfulness, vitality and health, which is the concept behind Orangetheory Fitness. The science behind the program is excess post-oxygen consumption (EPOC). After cardio exercise or weight training, the body continues to need oxygen at a higher rate than before the exercise began, known as oxygen debt. Your body continues to use oxygen and burn more calories as if you were still working out.
Orangetheory franchisees need to make a total investment of $437,600 to $772,000 to open one club, according to Orangetheory's most recent Franchise Disclosure Document (FDD). The cost of fitness equipment and the proprietary OT Beat System used for heart-rate monitoring ranges between $110,000 and $130,000 depending on studio size.
Orangetheory franchise locations that were in operation for at least two years at the end of 2014 averaged $908,694 in revenue and 848 active members. One in four studios beat the revenue average, according to the FDD.