Xponential Fitness Acquires San Diego-Based Yoga Six, Plans Brand Expansion

Yoga Six is the first yoga brand now under the recently created Xponential Fitness umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT. (Photo courtesy Yoga Six.)

Xponential Fitness, Irvine, California, has acquired seven Yoga Six locations for an undisclosed price, Xponential announced on Aug. 6. Yoga Six is a boutique yoga concept based in San Diego.

Yoga Six is the sixth brand now under the recently created Xponential umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT. It is Xponential's first yoga brand.

“Adding Yoga Six to Xponential Fitness was a perfect fit for our portfolio as it is a great complement to our already robust suite of brands,” Xponential CEO Anthony Geisler said in a media release. “Up until this point, primarily San Diego and Midwestern consumers have had the opportunity to experience Yoga Six, and we now look forward to expanding the brand through franchising across the country.”

Yoga Six, founded in 2012, operates studios in five markets: San Diego, Chicago, St. Louis, Milwaukee and Columbus, Ohio. Its studios offer a full range of yoga classes, such as Stretch and Restore, Slow Flow, Hot Yoga, Vinyasa, Power Yoga and Performance. The brand is based around six aspirational pillars: stronger, leaner, clearer, calmer, braver, further, according to the release. 

The release states: "As part of the Xponential Fitness suite of brands, Yoga Six franchise owners will be backed by a corporate leadership team that boasts over 25 years of fitness franchising experience and offers significant support for site selection, build out, marketing, retail, sales and operations as well as extensive training."

Club Pilates ranked No. 31 on Club Industry's Top 100 Health Clubs of 2018 list, reporting $47.55 in 2017 revenue—an increase of 77.6 percent from the brand's 2016 revenue. Club Pilates, now part of the Xponential network, is planning to add 500 clubs this year to its 300 existing franchised locations.