Xponential Brands Row House and StretchLab Expand Across Five Major U.S. Markets

Row House is a New York-based rowing chain.
(Photo courtesy Row House.) Row House recently announced a major expansion, including nine locations in California's Bay Area.

New York-based Row House and California-based StretchLab have both sold more than 100 franchise territories, the brands' parent company Xponential Fitness, Irvine, California, recently announced.

Boutique rowing chain Row House has secured new locations in San Francisco (nine), Houston (five), Denver (five), Tampa (four) and Westchester County, New York (one). Stretching-centric chain StretchLab has secured multiple locations in the same markets: 17 in San Francisco, five in Houston, three In Denver, one in Tampa and three in Westchester County.

“Row House and StretchLab have prospered in multiple markets already, proving that the highly effective, low-impact workout and one-on-one personalized stretching services are filling a niche in the self-care space,” Xponential Fitness CEO Anthony Geisler said in a media release. “Through the support of our sophisticated leadership teams and proven operational systems, we are confident the introduction of the Row House and StretchLab concepts into these new key markets will continue to provide communities with unmatched health and wellness service for years to come.”

This news comes several months after Xponential Fitness announced its acquisition of seven YogaSix studios. Yoga Six is the sixth brand under the Xponential umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT.

Club Pilates ranked No. 31 on Club Industry's Top 100 Health Clubs of 2018 list, reporting $47.55 in 2017 revenue—an increase of 77.6 percent from the brand's 2016 revenue. Club Pilates is planning to add 500 clubs this year to its 300 existing franchised locations.

The total investment fee to open a Row House studio is at least $231,600, according to the release, while StretchLab studios begin at $153,100. Geisler said Xponential Fitness is especially interested in franchisees open to multiple-unit development deals.

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