Xperience Fitness to Open Three New Clubs in Minnesota's Twin Cities Region in 2018

(Photo courtesy Xperience Fitness.) Xperience Fitness is expanding its foothold in the Twin Cities region at the right time—the region topped the 10th annual American Fitness Index (AFI), released in May 2017 by the American College of Sports Medicine (ACSM) and the Anthem Foundation.

Xperience Fitness, Appleton, Wisconsin, announced it will be renovating three existing Minnesota clubs in the state's Twin Cities region, as well as opening three new clubs in the area by early 2018.

Company executives signed leases to move into existing buildings in Roseville (55,000 square feet), Coon Rapids (45,000 square feet) and Apple Valley (40,000 square feet).

"We are excited to grow our brand in the Twin Cities market," Xperience Fitness CEO Jon Barton said in a media release provided to Club Industry. "We are in a great position to be able to benefit from the availability of new big-box vacancies caused by the transition occurring in retail right now. Each of these new facilities in the Twin Cities is in an area of the market that we do not currently reach. Our team is excited to expand on our mission to help as many people as possible get moving in the Twin Cities.”

Xperience Fitness ranked No. 34 on Club Industry's Top 100 Health Clubs of 2017 list. The company reported $40 million in revenue, an 11 percent increase year-over-year, with 127,000 members across 13 facilities. The new clubs in the Twin Cities region will boost this number to 16. The company is also planning to open two additional clubs by the end of 2018, according to the media release.

The Twin Cities region topped the 10th annual American Fitness Index (AFI), released in May 2017 by the American College of Sports Medicine (ACSM) and the Anthem Foundation.

Barton and Xperience Fitness CFO Tom Davidson—former Gold's Gym franchisees—founded the company in 2012. Their aim was to differentiate the business by offering "the same variety of amenities and member focus as some traditional higher priced big box gyms at a fraction of the cost," according to the release.


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