By the year's end, Los Angeles-based World Gym International will move its global headquarters to Costa Mesa, California, where it is also opening a new World Gym Athletics studio and training center. The corporate-owned studio, located adjacent to the new management office, will become the flagship location for World Gym's new and expanding studio business.
World Gym announced this news in a Sept. 12 media release, while World Gym CEO Guy Cammilleri had previously confirmed the developments with Club Industry during a Sept. 9 podcast recording. (This podcast episode, also featuring COO Doug Katona, will be released on SoundCloud in mid-October.)
By December, World Gym Athletics Costa Mesa will open its 4,600-square-foot studio at 3185 Pullman St. where a team of coaches will lead more than 30 weekly classes that feature elements of mobility, treadmill, barbell, rowing, Olympic lifting and high-intensity interval training (HIIT) programming.
The studio will also include a recovery space, locker rooms, a retail store and customized nutrition program services. Founding member rates start at $159 per month.
The new headquarters, meanwhile, will be occupied by up to seven full-time employees and serve as the education and training center for all new franchisees for World Gym's full-service clubs and studios.
World Gym, founded by Joe Gold in 1976, currently claims over 200 full-service clubs across 20 countries. Last year, the company opened its first standalone World Gym Athletics small-group training studio in Chilliwack, British Columbia.
Cammilleri is projecting that the brand will grow to 500 locations by 2023—a mix of full-service clubs and studios.
In other news, World Gym held its annual franchise convention in Las Vegas from Sept. 4-7.