World Gym International, Los Angeles, gathered nearly 200 of its associates in Las Vegas for its annual World Gym International Convention, Sept. 5-9 at the Aria Resort & Casino.
Company franchisees and partners from nine countries, including Australia, Taiwan and Mexico, were in attendance. The event's theme was "Beginnings," according to a media release. The conference featured programming, a small trade show and a keynote presentation from Olympic gold medalist Nikki Stone.
“I look forward to the convention every year, which really feels more like a family reunion,” World Gym CEO Guy Cammilleri said in the release. “Our global network comes to the convention to train together, learn together, support each other, share ideas and help each other improve our businesses. This year’s convention was our most successful yet."
At the convention, World Gym named World Gym Taiwan as its franchisee of the year. World Gym Taiwan was also recognized in the best overall marketing category.
The convention also served as a celebration of World Gym Athletics, the company's new small-group training program. World Gym Athletics, which initally launched in 2017, is currently offered in 13 of World Gym's American clubs, with plans to expand to at least 30 clubs globally by the end of 2019. The first standalone World Gym Athletics studio will be located in Canada, the company announced in August.
Cammilleri is projecting that World Gym will grow to 500 locations by 2023—a mix of full-service clubs and World Gym Athletics studios.
World Gym hosted its first One Barbell certification program at the convention, awarding certificates to 50 coaches who are now eligible to teach the 30-minute, barbell-centric class. It is one of World Gym Athletics' three signature classes, in addition to a rowing class and a mobility class.
World Gym COO Doug Katona and Cammilleri led morning workouts inspired by World Gym Athletics each day of the convention.