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Westin Partners with Reebok to Boost Fitnes

WHITE PLAINS, NY — A recent study of business travelers conducted by Lieberman Research Worldwide for Westin Hotels & Resorts finds that working out on the road is an excellent way to relieve stress, a powerful antidote for jet lag and good for your image among business associates.

However, many respondents stated that hotels do not offer adequate fitness facilities for travelers. To combat the fitness obstacles travelers often face on the road, Westin has partnered with Reebok to introduce the WestinWORKOUT Powered by Reebok.”

“Working out on the road is a priority for many travelers but hotels have cut corners in hotel workout rooms, cramming mediocre, aging equipment in a small space with absolutely no frills,” said Barry S. Sternlicht, chairman and CEO of Starwood Hotels & Resorts Worldwide Inc.

Industry vet, Glenn Colarossi, has been tapped to head the program.

“It elevates fitness to a new level with an emphasis in sleek, airy surroundings and the finest exercise equipment,” said Colarossi. “It is an extension of the Westin aesthetic.”

Rolling out in all Westin hotels in North America, WestinWORKOUT includes new custom-designed fitness rooms with brand new LifeFitness and Precor strength and cardio equipment; cardio theater technology including flat screen televisions and individual viewing screens on cardio equipment; and digital music options. Each WestinWORKOUT room also features a Reebok Core Training Zone with special equipment by Reebok including Core Boards, medicine balls, stability balls, resistance bands, and a selection of integrated 20/40/60-minute workout programs created by fitness experts at Reebok University exclusively for Westin guests.

“We are excited to work with Westin on such an innovative approach to fitness,” said Kathy O'Connell Johnson, Reebok's vice president of women's performance marketing. “Our goal is to enhance the traveler's experience while on the road and provide them with the tools to help them stay committed to their workout routine.”

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