TRX, San Francisco, appointed John Hutchison as its new president, the company announced June 27. Hutchison, who assumed his role June 10, is responsible for overseeing TRX’s global growth strategy, as well as the company’s revenue, marketing, training and education business.
“We are thrilled to have John join the TRX family as part of the executive leadership team,” Randy Hetrick, TRX founder and co-chairman, said in a media release. “He has a proven track record within the industry, has demonstrated an ability to drive growth and profitability and comes with a deep knowledge on how to best implement innovative strategic marketing and consumer experiences that will greatly contribute to the success and growth of our business.”
Previously, Hutchison worked in brand strategy and general management roles with Nike, Beaverton, Oregon, and The North Face, Alameda, California, in addition to specializing in consumer goods and retail with The Boston Consulting Group, Boston. He has a master's degree in business administration from the Stanford Graduate School of Business.
“Bringing on talent like John in key leadership roles is a key tenant of our strategy in building TRX,” Brent Leffel, managing partner of Equity38, said in the release. “John has a strong track record of success in blue chip organizations and his experience and thought leadership will be invaluable as TRX continues its strong growth trajectory in the health and fitness market.”
In January, TRX announced it was recapitalizing its business through a strategic growth capital investment from Equity38, a newly formed consumer-focused private equity firm with offices in Atlanta and Newport Beach, California. The recapitalization was aimed at maintaining TRX’s existing infrastructure while lending TRX the resources to further develop its brand and footprint.
“I am very excited to join the TRX family and look forward to growing this brand that impacts and inspires so many people around the world,” Hutchison said in the release. “TRX is the gold standard in the fitness industry, and we will leverage our leadership position to bring innovative products and services to gyms, trainers and consumers worldwide. I am sincerely grateful and humbled by this chance to contribute to a global leader in the fitness industry.”