The Time Is Now To Reinvent the Fitness Industry

The health and wellness industry must reinvent itself to survive and thrive as a pandemic threatens it and as disruptors step into the arena to play in what had once been a strictly brick and mortar industry. Club Industry and Sibec are hosting a free virtual event that will help guide you on a path of reinvention and relevance for the future.

The turmoil of 2020 is forever altering the health and wellness industry. Navigating through these turbulent times requires everyone in the fitness industry to set aside their competitive natures and join together to determine the direction the industry must now take.

Unfortunately, the COVID-19 pandemic makes it difficult for the industry to get together to talk through the most important topics to determine the industry’s reinvention. That’s why Club Industry and Sibec are working together, as part of the Questex Wellness Group, to bring you the free Future of Fitness virtual event Nov. 16-18, 2020.   

The COVID-19 pandemic has brought into focus how important health and wellness is to everyone, but in too many countries, the fitness industry has not been seen as an essential service. Due to the industry’s smaller size in comparison to some other industries—we’re looking at you, Big Pharma—that have the ear of politicians, the health club industry must be more strategic in its reach out to governments. David Stalker, who served as CEO of UKactive and now is CEO of Myzone EMEA/APAC, will share in the first day’s keynote how the fitness industry can influence government strategies, particularly how to do so at a local level.

Leaders have had to learn how to crush disruption and triumph over it, which is why the second day keynoter, Liz Bohannon, founder and CEO of Sseko Designs, will present three strategies that create opportunities regardless of the challenge or the industry. Bohannon faced the COVID-19 pandemic head on when it threatened to end her socially conscious global fashion brand, but she used the beginner’s pluck skills that helped her start her brand 10 years ago, and brought her business back from the brink of destruction in March to hit more than 100 percent of their sale goals by May. Find out how her three strategies can help you whether you operate a health club, studio, YMCA, JCC, university rec center or another type of fitness center.

The virtual event will also address topics such as:

  • How To Improve The Industry’s Reputation And Build Confidence In Its Importance
  • The U.S. Industry’s Survival Requires Health Club Alliances
  • What Members Want From Their Health Club In An Age of COVID-19
  • Virtual Fitness: Why a Hybrid Model Is a Must for Your Club’s Survival
  • How Private Equity Views the Fitness Industry Today
  • Retention in the Time of COVID-19
  • What Leadership Looks Like in a Time of Crisis
  • How Healthcare Integration Saved These Clubs and Can Save Yours During the Next Pandemic  

See the full agenda here.



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