TRUMAV Fitness, the signature Snap Fitness club brand developed by country music star Tim McGraw, is opening its first location in Nashville's The Gulch neighborhood in January 2019, the company recently announced.
TRUMAV is located at 603 Ninth Ave. S. and is co-owned and operated by Wirth Campbell, a Nashville resident and E! Network television personality. Snap Fitness initially announced its partnership with McGraw, 51, in August 2017 to develop multiple locations of a signature club brand that reflected McGraw's values and approach to fitness.
“Physical fitness is something I value – it can help you live your best life,” McGraw said in a media release. “Working out becomes a habit when it’s an easy part of everyday life, and that’s why I’m partnering with Snap Fitness. These gyms will help folks who are short on time find their fit. They’re encouraging communities that support people who are working toward their own fitness goals.”
Members may exercise on their own at TRUMAV or participate in one of the club's signature group fitness classes: TRUFIT and TRUPOWER. The former is a basic, all-around workout that focuses on calorie-burning and maintaining a high heart rate with the help of wearable technology, according to the club's website. The latter is an advanced HIIT class and is only available to members who have successfully completed TRUFIT.
“Tim’s passion for helping people get healthy is authentic to his core,” Snap Fitness founder Peter Taunton said in the release. “His values align with ours: to help people achieve their health and wellness goals. Having Tim’s involvement will help encourage and motivate more people to start exercising and pay better attention to their health and wellbeing.”
TRUMAV is offering a special deal called TRUMAV Originals to the first 100 people who sign up for membership at the flagship club, according to the company's website. Those members will receive their first month free and a locked $99 monthly rate for life.
"I’ve always been involved in fitness," McGraw told Men's Journal. "I’ve always tried to take care of myself. For a while, I went a little slack—you get busy in your life, and have kids, and you’re running and gunning all the time. You sort of put it on the back burner. About seven or eight years ago I really got back into it and tried to get my health back together like I wanted it. When I really got serious about fitness, I thought it would be a cool world to be in. The biggest impact I could have was with people who already knew what they were doing. Snap shared the same passions that I had, and the space that they had and the way that they handled their space was something that was really appealing to me."
Snap Fitness' parent entity, Lift Brands, ranked No. 22 on Club Industry's Top 100 Health Clubs of 2018 list, reporting $76.60 million in 2017 revenue.