New Products & Services Review



Often stashed behind the counter or left as an afterthought nutritional products and supplements are a missed opportunity for many fitness facilities. But, despite some of the risks associated with recommending and selling them, an increasing number of clubs are realizing the supplemental income that a nutrition bar or protein shake can give the bottom line. Here is a sampling of some of the newest flavors in this booming category.


Pro Complex PM from Optimum Nutrition is a new dietary supplement specifically formulated to help support muscle recovery and repair while you sleep. is being offered by Optimum Nutrition. Pro Complex PM includes a blend of complete and partially hydrolyzed proteins, isolated amino acids and BCAAs, as well as a combination of synergistic supplements; ecdysterone extract, CLA, ZMA, medium chain triglycerides, methoxy isoflavone, L-theanine and aminogen. Contact: Optimum Nutrition, 600 N. Commerce St., Aurora, IL 60504; 800-705-5226;
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Europa Sports Products is recognized as the industry leader in the distribution of sports supplements, beverages and accessories to gyms, health food stores and specialty retailers. Europa offers more than 150 of the industry's leading brands, including EAS and Muscletech, and many more. For fast delivery, we ship nationwide from our three facilities in Charlotte, NC; Fresno, CA; and Mesquite, TX. Call 1-8 — 447-4795 for more information. Contact: Europa Sports Products, 11401-H Granite St., Charlotte, NC 28273; 866-447-4795;
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More than 350 professional athletes like Mike Alstott, Bill Romanowski and Curt Schilling, and elite trainers and coaches such as Mike Shanahan have all made the switch from the leading brand meal replacement to VitaPro balanced nutrition shake. No other shake delivers five sources of protein five grams of dietary fiber, the Aminogen patented enzyme, 27 vitamins and minerals and contains no aspartame. Contact: VitaCube Inc., 480 South Holly St., Denver, CO 80246; 800-313-2234; 303-316-9004;
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Dr. Smoothie Enterprises offers a line of fruit smoothie concentrates. They are 100 percent natural, fat free and non-dairy. These vitamin and mineral enriched smoothie purees are shelf stable and require no refrigeration. Mocha/latte concentrates use a soy-based non-dairy creamer, whey protein and Ghirardelli chocolate. The company also offers other flavors including vanilla crème, yogurt & Chai powders. Nutraceutical blend-ins, blenders, POS and training guides are available. Contact: Dr. Smoothie Enterprises, 10532 Walker St., Cypress, CA 90630; 714-826-7875; fax: 714-826-4214;
Circle No. 103 or visit

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