MINDBODY Promotes Booker Exec Josh McCarter to Company President

Josh McCarter
(Photo courtesy MINDBODY.) In December 2018, MINDBODY was purchased for $1.9 billion by private equity firm Vista Equity Partners, San Francisco. On May 1, 2019, Chief Strategy Officer Josh McCarter was promoted to company president.

MINDBODY, San Louis Obispo, California, has promoted former Chief Strategy Officer Josh McCarter to the role of president, the company announced May 1

McCarter is the co-founder and former CEO of Booker Software, a cloud-based business management company that MINDBODY acquired in mid-2018 for $150 million. McCarter was promoted to MINDBODY's role of chief strategy officer after the acquisition.

“Josh’s profound knowledge of the wellness industry and deep understanding of our brand make him the ideal person to accelerate and execute our national and global growth strategies,” MINDBODY CEO Rick Stollmeyer said in a media release. “Josh is a proven leader that fully embraces our ambitious goal of creating the premier, global marketplace for fitness, beauty and wellness.”

As president, McCarter is aiming to expand MINDBODY's overall business strategy while overseeing all principle revenue-generating activities such as sales, marketing, customer service and corporate development.

“I’m humbled and excited to begin the next phase of my journey here at MINDBODY,” McCarter said in the release. “I’m looking forward to being more directly connected with the critical components of the company that drive our customer growth strategy, as well as working with our partners and product team to innovate our offering to better serve the tens of thousands of customers that depend on our software to run and grow their businesses.”

Prior to Booker, McCarter was president of computer hardware distributor Arbitech, Irvine, California. He also previously held executive roles with SpaFinder, Miami, and Autobytel.com, Irvine, California. He has a master's degree in business administration from the University of Southern California.

At the time of the acquisition, Booker added approximately 10,000 salons and spas (Booker's primary market) to the MINDBODY client portfolio, as well as Frederick, Booker's automated marketing software.

In December 2018, MINDBODY was purchased for $1.9 billion by private equity firm Vista Equity Partners, San Francisco.

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