Matrix Doubles Domestic Sales


Cottage Grove, Wi — Matrix Fitness Systems' U.S. sales for the fourth quarter 2007 increased by 120 percent over the corresponding 2006 period, and worldwide sales grew by 62 percent for the same timeframe, according to the company. Overall, Matrix's 2007 domestic sales increased 102 percent, and global sales grew by 58 percent. This marks the third consecutive year that Matrix has attained triple-digit percentage growth in U.S. sales.

“Much of our domestic growth can be attributed to the addition of key personnel, expansion of our U.S. commercial sales team and forming key partnerships with our valued customers,” says Chris Clawson, president, Matrix Fitness Systems. “The success of our innovative new products, including the Ascent Trainer, Incline Elliptical and the Hybrid Cycle, further fueled our phenomenal sales growth.”

In 2008, the company will introduce several new products, develop more key partnerships and maintain good customer service to help continue this growth in the year ahead, Clawson says.

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