Jason Worthy, president of Life Fitness Photo courtesy Life Fitness.
Jason Worthy said he will pull from the experiences in his previous role as Life Fitness' managing director of international growth to navigate the brand's upcoming spin-off from Brunswick. In this role, Worthy led Life Fitness' mergers and acquisitions activity across multiple international markets.

Life Fitness Names Jason Worthy as New President, Replacing Jaime Irick

Jason Worthy, Life Fitness' vice president and general manager of fitness solutions, has replaced Jaime Irick as president of the Life Fitness division of Brunswick. The move comes about five months before the brand's planned spin-off from Brunswick.

Several days after announcing the creation of a management board for its fitness division, Brunswick Corp., Mettawa, Illinois, announced that Jason Worthy has replaced Jaime Irick as president of Life Fitness, effective immediately.

Sources close to the company previously told Club Industry that Irick, who was named Life Fitness president in January 2017, was on a leave of absence. An Oct. 31 media release by Life Fitness confirmed that Jason Worthy, the division's vice president and general manager of fitness solutions, has assumed Irick's duties.

"We thank Jaime for his contributions to Brunswick, including leading the Fitness business amid a changing commercial fitness environment and for his work to advance the business's technology and digital strategy," Brunswick Chairman and CEO Mark Schwabero said in the release.

Worthy joined Life Fitness in 2012 and recently led the team that created its Halo Fitness platform, a series of digital offerings intended to foster greater connectivity between equipment, club and client.

"Our overall business strategy will continue to center around developing world-class premium fitness products and services," Worthy told Club Industry. "We believe that, as the fitness industry continues to transform, we must remain focused on building smart, connected products and building out the Life Fitness ecosystem. We will continue to refine our strategy and balance our investment in new products, so they align with our customer’s needs."

As part of Brunswick’s plan to spin off the Life Fitness Division, the company’s board of directors has formed a management board consisting of two Brunswick outside directors—David Everitt and David Singer—who will directly oversee the division’s management team, including Worthy, and its spin-off.

"Dave Everitt and Dave Singer, members of the Brunswick board of directors, have assumed a direct and hands-on oversight role of our business, including all day-to-day operations and transitional activities on the path to separation from Brunswick," Worthy told Club Industry of his relationship with the new board. "I am thrilled to leverage the deep business leadership expertise and experience of both Dave and Dave. I plan to work in inclusive partnership with them to deliver positive outcomes for our customers and our business."

Worthy said he will pull from the experiences and lessons learned in his previous role as Life Fitness' managing director of international growth to navigate the brand's upcoming spin-off from Brunswick—slated to occur by March 2019. In this role, Worthy led Life Fitness' mergers and acquisitions activity across its Asia Pacific, Europe, Middle East and Africa markets. 

"This provided me extensive experience in what it takes to execute a smooth organizational change," he said. "This is an exciting time in the history of Life Fitness as we work toward a separation from Brunswick [that] maximizes shareholder value and sets Life Fitness on a strong growth trajectory."

Prior to joining Life Fitness, Worthy led global procurement for United Kingdom-based club chain Fitness First. He also helped launch the budget club chain Klick Fitness.

Worthy holds a bachelor's degree in sport and exercise science from De Montfort University in Leicester, England, and a master's degree in human performance physiology from Brunel University in London.

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