Largest Gold's Gym Franchisee in California Acquires Two Additional Clubs

Gold's Gym SoCal acquisitions
(Photo courtesy Gold's Gym SoCal.) Willy and Angel Banos opened their first Gold's Gym location in North Hollywood in 1987 and have since expanded their Gold's Gym SoCal footprint to more than 20 locations across Southern California.

Gold’s Gym SoCal, Los Angeles, the largest Gold's Gym franchisee group in California, has acquired Gold's Gym Long Beach and Gold's Gym Pasadena from Gold's Gym International, the group announced Oct. 1.

The Gold Gym's SoCal management team has been meeting with staff at both clubs in recent months to ensure a smooth transition, according to a media release. The clubs are located at 39 South Altadena Dr., Pasadena, and 345 Pine Ave., Long Beach.

“We look forward to accelerating this momentum and going all out as we take the Gold’s Gym SoCal brand to new heights in the years to come,” Willy Banos, vice president and COO of Gold’s Gym SoCal, said in the release. “As one of the top-performing franchisees, we are dedicated to raising the bar for the Gold’s Gym experience and developing, evolving and expanding the brand.”

Willy and brother Angel, who is CEO, opened their first Gold's Gym location in North Hollywood in 1987 and have since expanded to more than 20 locations in Southern California.

In other news, Gold's Gym SoCal is currently building out two new locations, Gold’s Gym Oxnard and Gold’s Gym Anaheim East, both of which are slated to open in early 2020.

In August, Gold's Gym held its annual franchisee convention in Las Vegas.

In May, The Club Industry Podcast featured an interview with newly appointed Gold's Gym CEO Adam Zeitsiff.

Gold's Gym ranked No. 8 on Club Industry's 2019 Top 100 Clubs list with 2018 revenue from corporate-owned clubs and franchisee fees of $302 million. Its full franchise revenue (including revenue from individual franchisees) was reported by the company as $872 million in 2018. At the end of 2018, Gold's Gym had 144 corporate-owned locations and 547 franchised locations.

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