Kraft Foods and Curves Launch Program to Emphasize Healthy Eating and Fitness


NORTHFIELD, IL-- Kraft Foods and Curves International are teaming up for the first time to provide women with an opportunity to combine healthy eating and convenient fitness. Throughout 2004, various consumer offers will be available to encourage women to take a common-sense approach to health and fitness. To kick off the promotion, in the months of January and February, consumers who purchase three participating Kraft Foods brands will receive three free workout sessions at any Curves fitness center across North America, good until 2/29/04. More than two-dozen Kraft products that offer great taste for Healthy Living are included in the special offer. Look for a special insert in your local newspaper on Sunday, January 4, 2004 for details. "Healthy living is about sound eating and exercise habits," saidNancy Faralisz, Category Promotion Manager, Kraft Foods North America. "Kraft Foods and Curves both reach out to the on-the-go consumer looking for healthy living alternatives and this year-long partnership presents a win-win opportunity." The participating Kraft Foods products represent a wide variety of options, crossing over many product categories. Consumers can look for specially marked packages, newspaper coupon inserts and grocery store tie-ins for more details. "Curves is thrilled to be working with Kraft Foods, a company that shares our same commitment to health and nutrition," commented Gary Heavin, Founder and CEO, Curves International. "The variety of food choices available at Kraft Foods ties in extremely well to the Curves weight-loss program and with the common-sense, total body workout philosophy of Curves."

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