Future of Fitness Starts Today

Club Industry’s second Future of Fitness virtual event launched today, kicked off by an interview with Brent Darden, interim president and CEO of IHRSA. Darden is one of 112 experts from around the world sharing their insights about the challenges affecting the future of the fitness industry.

Registration for the free event is still open by going here. Any sessions missed are available on-demand starting March 10 for anyone who is registered.

Other sessions on tap for March 9 include:

  • “Hybrid Gym Models That Are Working”
  • “Being Resilient During Times of Crisis”
  • “Repositioning the Fitness Industry as an Essential Industry”
  • “Reactivate Frozen Members Scared by COVID-19”
  • “Fitness Industry Trends to Watch in 2021 from Around the World”

The event continues until 2:30 p.m. EST today and picks up again tomorrow starting at 8 a.m. EST.

Topics that will be addressed on March 10 include:

  • “Change Management Strategies to Ensure Successful Technology Adoption”
  • “New Staffing Models to Adapt to the Changing Roles of Your Staff”
  • “Why What You Do with Your Data Is More Important Now Than Prior to COVID-19”
  • “Creating Online Content Your Members Want While Generating Revenue You Want”
  • “Keys to a Successful 2021 for the Fitness Industry”
  • “Go Outside: Is Outdoor Training Now a Must?”

The event will be capped by the live panel “Recreating Your Business Post COVID-19,” which will be moderated by Blair McHaney of MXM. The panelists will be Kendrick Ashton Jr., co-founder and co-CEO of The St. James; Ori Gorfine, COO of U.S. Fitness Holdings; and Greta Wagner, senior vice president of Chelsea Piers Management and executive director of Chelsea Piers Connecticut.

Register now by going here.