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While its club-to-club application remains variable, studio-goers will be expecting nutrition insight and services in 2019.
9. Assessment Services
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Millennials' interest in technology-aided assessments will help the trend emerge into the mainstream in 2019, the report states.
8. Revenue Growth, but Profitability Squeeze
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On profitability, the report states: “A wide variety of economic pressures will substantially impact the bottom line of fitness studios in 2019. Greater acceptance, larger client bases and enhanced revenue per client strategies will create larger revenue streams. However, they will largely be offset by greater competition from franchises, independents and big boxes, plus a possible shaky national economic climate. Bottom line: It’s still a financial challenge out there.”
7. More but Inexperienced Trainers
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The long-term career prospects for the industry's influx of inexperienced trainers are often hindered by down-trending compensation expectations, the report states.
6. Movement Toward Medical
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The report names the adoption of disease-prevention and active-aging services as both opportunities and challenges for studio operators.
5. Workout Specialization
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The once hot-button trends of HIIT and small-group training haven't necessarily faded, according to the report. Rather, they have become aspects of the broader trend of workout specialization. The report states: "Knowing and marketing your core business to differentiate your business in the market will be a key ingredient to success [with workout specialization]."
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Report authors suggest that competitive pressure will continue to entice independent operators to cash out or buy in. Ultimately, regional and market-specific groups will expand their portfolios.
3. Studio Growth
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While studio growth remains a top-five AFS trend for the second consecutive year, the authors of the report share a caveat: "While the independent buy-in [for studios] can be relatively inexpensive, the road to success is often littered with potholes."
2. Millennial Impact
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Millennials continue to influence technological advancement such as online training, on-demand workouts and multi-facility memberships. This influence shows no signs of waning, the report states.
1. Franchise Growth
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A growing number of entrepreneurs are flocking to the fitness industry as franchisors become more sophisticated. Franchising also affords many fitness professionals the opportunity to be a first-time business owner.