The new Precision Run Lab, located in Manhattan's Flatiron neighborhood, will be Equinox’s first stand-alone treadmill studio when it opens in spring 2019. However, since 2017, Equinox has developed Precision Run Lab studio spaces within its existing clubs in London (St. James), Santa Monica, California, and Chestnut Hill, Massachusetts.
The Precision Run concept was originally developed by Equinox employee David Siik, who is now the concept's program and content director. The group workouts utilize Woodway treadmills and feature immersive audio and lighting, as well as oxygen-enriched air and a post-run stretch.
“When Precision Run launched as a group fitness program, Equinox recognized immediately, based on member feedback, that we’d architected the renaissance of treadmill running and created a new indoor cardio category entirely,” Harvey Spevak, Equinox's executive chairman and managing partner, said in a media release. "Precision Run, unlike any other group fitness offering we've seen, is powerful in its ability to democratize, demystify and disrupt a sport completely, so we recognize how impactful it will be to make the format available even more widely."
In 2019, the company is planning to develop and open another Precision Run Lab studio in Los Angeles.
“I designed Precision Run as a fun and intensely engaging program that turns the notion of traditional treadmill training on its head and finally collides the spirit and sport of running into a pure and authentic running experience,” Siik said in the release. “We’ve built a diverse community of lovers and haters of running, who come run with us week after week for the quality and the content, always seeking progress. Our runners dare to be motivated by great programming above all else and our promise is to always deliver on that.”
Equinox ranked No. 4 on Club Industry's Top 100 Health Clubs of 2018 list with $1.3 billion in 2017 revenue.