MEDWAY, MA — Cybex International Inc. created the Cybex Hospitality Division, hiring Glenn Colarossi as president of the division. Colarossi was involved in developing the original Westin WORKOUT™ for Starwood Hotels and oversaw its rollout to corporately owned properties. He also aided in the development of fitness brand standards for other hotel brands.
“One of Cybex's strategic objectives this year is to position ourselves in the hospitality market,” says John Aglialoro, Cybex chairman and CEO.
Cybex recently launched several products that should fit well in the hospitality market, says Ed Pryts, Cybex senior vice president of North America sales, adding that a soon-to-be-released strength offering will fit nicely into the lineup.