There’s another player in the female express-workout crowd. As of yesterday, Cuts For Women announced the launch of a new women-only fitness franchise that will provide 30-minute workouts in a high-end environment.
Headquartered in South Beach, FL, the franchise will be marketed worldwide as of Jan. 1, 2005. The franchise’s sister company is Cuts Fitness For Men.
“We are extremely excited about the launch of Cuts Fitness For Women as it represents a fitness solution that doesn’t exist in the fast-growing women’s fitness segment,” said John Gennaro, president and founder of the new franchise, in a release about the launch. “Our research says that a large percentage of women who are currently working out at existing women-only facilities are dissatisfied with their current experience. This applies to women who are working out at traditional co-ed health clubs as well.”
The franchise uses the “Body Cuts” system, a 30-minute circuit training and cardiovascular-based workout.
In the United States, women members comprise about 53 percent of the 15 million health club members. There are more than 10,000 locations and 4 million members in women-only facilities.