Corporate Fitness Works, St. Petersburg, Florida, has launched CFW Design, a new design division that will offer fitness center design services to clients looking to visually enhance their workout and wellness areas, the company announced on July 19. This development will help CFW respond to a growing number of requests from commercial real estate owners and developers, the company said in a media release.
“Our goal is to maximize fitness center spaces in a cost-effective way for property owners, while focusing on the clientele that will be using them,” CFW Design President John Ruyak said in the release. “The design and equipment we recommend for a busy hotel with white-collar business people might be different than what you’d see at an office building with millennials.
CFW Design is already working with Boston Properties, Boston, to refresh two fitness centers for the company’s Washington, D.C., offices, according to the release. Additionally, the division helped redesign Lowe’s corporate office fitness center in Mooresville, North Carolina.
“Property managers sometimes have their own perception of what a gym should look like, but they don’t realize they’re not meeting [disability] requirements or buying ellipticals that are better suited for a home rather than a commercial space,” Ruyak said in the release. “It’s important to use an expert in doing this, both to be efficient and to create spaces that people will love to use.”
In August 2018, CFW was sold to Beth and Michael Vivio, the former director of a Texas Girl Scouts council and a marketing and publishing executive, respectively, for an undisclosed sum.
CFW reported $15.72 million in 2017 revenue with 130 sites managed in 23 states, according to its submission for the 2018 Club Industry Top 100 Health Clubs list, on which it ranked No. 55. It reported 701 employees and 65,000 memberships.