Franchise growth preliminarily ranked as the Association of Fitness Studios' (AFS) top studio trend for 2019, and Burn Boot Camp, Huntersville, North Carolina, is one such company that's continuing to fuel the trend four months into the new year.
With the April 13 opening of one its latest Phoenix-area locations, Burn Boot Camp has exceeded the 200-unit mark four years after first launching its franchise program. The company also has 180 additional locations in development across 36 states, according to a recent media release.
“Burn Boot Camp is for every fitness level and every age group,” franchisee Tammy Opfer, who opened the 200th location in Ahwatukee, Arizona, said in the release. “I tell clients: ‘If you can get to the door, we can take care of you from there.’”
Opfer’s location marks the fourth Burn Boot Camp studio in Arizona. The women-centric brand, based around 45-minute group workouts, was founded in 2012 by husband-and-wife duo Devan and Morgan Kline.
In the release, Devan said they are currently targeting development opportunities in California, Colorado, Arizona and Washington, with a goal of growing by 300 to 400 additional units within the next three years.
“When Morgan and I started Burn Boot Camp out of a parking lot in North Carolina seven years ago, we could have never fathomed having 200 locations, including gyms in California and Arizona, within our first four years of franchising,” Devan said in the release. “This 200-mark opening confirms the strength of our offering and points to our aggressive franchise development trajectory. We are planning to open at least another 200 units over the next two years, with more than 50 of those in the western U.S. We anticipate being very well-received in Arizona and beyond as Burn Boot Camp’s second-to-none offering spreads to influence thousands of members across North America.”
In January, Burn Boot Camp was one of 21 fitness franchisors to make Entrepreneur’s 2019 Franchise 500 list. The company ranked No. 31 based on its score among five criteria: support, costs and fees, size and growth, brand strength, and financial strength and stability.