Blink Fitness Enters the Los Angeles Market with Three Clubs

Blink Fitness
(Photo courtesy Blink Fitness.) The first Los Angeles location of Blink Fitness will open on Dec. 15, and that opening will be followed by two more West Coast openings in 2018.

Blink Fitness, New York, will open the first of three clubs in Los Angeles on Dec. 15, according to a media release from the company.

The three clubs are the first in what the low-priced chain said will be further expansion in the Los Angeles metro area.

The first club will open in Gardena, California, on Dec. 15, bringing the company's total number of low-priced clubs nationwide to 60. The second club will open in early 2018 in a former theater in Huntington Park, California, and the third will open in late 2018 in Anaheim, California.

Blink Fitness started on the East Coast and has been expanding nationwide through franchising, according to the release.

In addition to locations in New York and Los Angeles, Blink, which was founded in 2011 and is owned by Equinox Holdings, which also owns Equinox, has locations in New Jersey and Philadelphia. Blink’s goal is to reach 300 gyms in the next five years through corporate-owned expansion as well as franchise growth, according to the release.

The brand also touts its ad campaign, Every Body Happy, and its philosophy of Mood Above Muscle, which "celebrates the positive feeling that members get from working out instead of focusing on just the physical benefits."

As part of the move into the Los Angeles market, Blink has partnered with fashion designer Johana Hernandez to create an exclusive Blink Fitness Collection by GLAUDI. Hernandez is a star of Amazon's "The Fashion Hero" show that celebrates body positivity. The collection will be unveiled at the opening with proceeds going to organizations that serve youth in the area.

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