According to the report, driving traffic is still the No. 1 challenge facing fitness studio operators, followed by finding qualified staff.
2. Client Base
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In 2017, the average studio's client base has increased 6 percent.
3. Finding Staff
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The first place studio operators look for new staff is through their current staff's recommendations (32 percent). Internet search is second (21 percent).
4. Studio Size
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In 2017, the average studio size is 3,442 square feet.
5. Staff Compensation
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Staff compensation in 2017 has decreased 3.6 percent.
6. Retention Rates
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The average retention rates for studios is unchanged from 2016 (76 percent).
7. Equipment Purchases
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Average annual spending on fitness equipment and accessories increased 13.9 percent in 2017.
8. Daily Visits
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Average daily visits in 2017 are down (-6.9 percent).
9. AFS Members
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AFS members average 16.9 percent more in per-client revenue than non-members, according to the report.
