This press release was provided by World Gym. The Club Industry editorial staff was not involved in the creation of this content.
Los Angeles, California - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, announced ahead of the FIBO Global Fitness Fair that it is targeting to sign deals for 200 franchised World Gym locations across Europe by 2020.
World Gym has been investing significantly in its franchising efforts over the past several years, which has shown rapid expansion across North America, Australia, Asia and The Middle East. World Gym is now turning its efforts towards growth in Europe; the brand will be kicking off its renewed European efforts by exhibiting at the FIBO Global Fitness Fair for the first time.
“We added 40 new gyms to the World Gym global network last year, including 4 in Russia,” said Joyce J. Cammilleri, Chair of World Gym International. “We see tremendous franchising opportunities across Europe and expect to see even more accelerated growth coming out of FIBO. Europeans love World Gym and have been excited by our unique blend of Hollywood style and seriously fun fitness.”
World Gym recently launched its 40th Anniversary efforts with a celebration at IHRSA in Orlando for its franchisees and partners. World Gym is continuing the celebration at the FIBO Global Fitness fair in Cologne, Germany. Individual World Gym owners in 20 countries will also host individual events for new and prospective members to commemorate the milestone, which will culminate at the World Gym Convention in Las Vegas in September.
For more information on World Gym International, please visit worldgym.com.
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About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 210 franchised locations in 20 countries and territories, including Australia, Brazil, Canada, China, Costa Rica, Egypt, El Salvador, Cayman Islands, Germany, Guatemala, Hong Kong, India, Macao, Mexico, Pakistan, Russia, Saudi Arabia, South Korea, Taiwan, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.