Virtuagym Welcomes Former Booking.com Head of Marketing as CCO

Club Industry was not involved in the creation of this content.

Amsterdam, 01-08-2018 - Virtuagym, developer of fitness software for health clubs and trainers, gladly welcomes Lennart Gijsen as their new Chief Commercial Officer.

Gijsen brings years of experience in marketing and product management in SaaS and e-commerce across a variety of industries. Previously, Gijsen worked as Head of Marketing Communications for the open-source groupware platform Zarafa, and as Head of Marketing for Booking.com for Business, where he oversaw the acquisition, growth, content, and product marketing teams.

"We're thrilled to have Lennart on board," says Paul Braam, CEO and co-founder of Virtuagym. "With his passion for innovation and track record in SaaS, we're confident that he'll help us grow Virtuagym faster than ever before."

This new hire closely follows a recent €6M investment led by Endeit Capital, and the closing of several major European fitness chains including Nr1 Fitness, MacFit, and City Club. Gijsens main priority will be maintaining Virtuagym's rapid growth and momentum in key regions, while working with the product and innovation teams to deliver best-of-class services for local businesses.

"It's great to be part of this adventure," says Gijsen. "I can't wait to get started with the Virtuagym team, and deliver our solutions to more fitness professionals worldwide. We already have an amazing product and incredible customer base, and I see plenty of opportunities for expanding into new markets while growing our presence in existing key markets."

About Virtuagym

Virtuagym provides an innovative fitness software platform for member engagement, coaching and club management. The platform consists of a complete ecosystem with integrated mobile apps with solutions for exercise and nutrition guidance, progress tracking, online coaching, member and staff management, scheduling, online sign-up, payments, access control and more. Furthermore, it includes a wide array of connections with a variety of partners to enable clients to connect their entire business to the system.

With 200+ employees and offices in Amsterdam, Netherlands and Medellín, Colombia, Virtuagym supports more than 11 million consumers, over 5,000+ health clubs and 25,000+ trainers worldwide, including fitness chains Basic-Fit (NL), Xercise4Less (UK), various YMCA’s (USA), and XSport (USA). For more information, please visit www.virtuagym.com. 

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