ViPR PRO Introduces New Product Line at 2018 Idea World Convention

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SAN DIEGO, June 29, 2018 — ViPR PRO, a San Diego based fitness equipment company, unveiled today a new line of ViPR PRO® products. Featuring a new look, textured surface and a custom logo, the line is available for purchase through the company’s website. Weights range from 4 kg to 32 kg and feature various color bands.

ViPR PRO, formerly known as ViPR, was created by Michol Dalcourt and Simon Bennett. The leading fitness experts launched ViPR in 2010 to address a need for purposeful outcomes in athletic development, while working with Canadian hockey players. Based on seven years of feedback and testing, the company has created its best professional product to date. Designed for superior comfort, functionality and durability, the new ViPR PRO combines a professional look with features to maximize the user experience.

“We spent the past several years perfecting our products and optimizing design to create the best possible fitness tool,” said Michol Dalcourt, the owner of Institute of Motion and the creator of ViPRPro. “We are thrilled to see it in action and cannot wait for people to test our the new line of products.”

Some of the features of the new ViPR PRO products include a flared end for increased stability and better grip, new textured surface for better hold during dynamic movement, stronger and more durable handles, and featured color bands to distinguish the weights. The 4 kg, 6 kg, and 8 kg training tools are available for purchase and range from $175 to $220. Additional weights are available for preorder and will be released at the end of 2018.

ViPR PRO is displayed in booth No. 125, at the 2018 Idea World Convention in San Diego.

ABOUT ViPR PRO

ViPR PRO, formerly known as ViPR, is a redesign of the brain child of Michol Dalcourt and Simon Bennett. Based on seven years of feedback and testing, ViPR PRO created its best professional product to date. Designed for superior comfort, functionality, and durability, the NEW ViPR PRO combines a professional look with features to maximize the user’s experience. For more information and to purchase visit ViPR.com.

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