Tunity Launches SDK for Audio, Increasing Customer Use of TV in Health Clubs and Fitness Centers

Club Industry was not involved in the creation of this content.

NEW YORK, NY — August 7, 2018 – Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, today announced the debut of Tunity SDK for Audio.

Tunity SDK for Audio, gives any health club the ability to embed a white labeled version of Tunity’s patented deep learning TV audio streaming technology directly into their mobile apps for members. This allows users to hear live audio from muted televisions directly on their existing mobile devices.

With Tunity SDK for Audio, health clubs can improve customer engagement in multiple ways:

●   Increase App Usage- Members using an app with the Tunity SDK now have the power to listen to live TV wherever they are. Members who use Tunity spend on average over 40 minutes of ongoing in-app engagement. Market research has long established that the longer a customer views an in-house television the greater the likelihood of increased sales for the business.

●   Retain Customers- Even if a member is outside your fitness center, by using your app to watch TV, there is direct access to send them deals and discounts, adding off-site touch points and increasing the likelihood they return. With the SDK in place, businesses get a more complete picture of how valuable each customer is, and customers are inherently more satisfied, increasing the odds of membership renewals.

●   Upsell Customers- Tunity SDK for Audio means more onsite touchpoints with your app. This means greater opportunity to push marketing engagement, upsell campaigns, and produce real-time tailored brand engagement.

●   Acquire New Customers- The added functionality and versatility of Tunity SDK means existing members are more likely to download the company’s app and talk about it with non-members. This contributes to higher user app ratings, word of mouth, and sharing via social media.

The advantages of SDK for Audio adoption are not just limited to customer impact. Because Tunity uses a cloud-based platform coupled with a user’s mobile device, businesses do not need to make the financial investment of additional hardware, or deal with the hassle of constant upkeep and repairs. If a health club has a TV then they can engage with Tunity.

Research has shown that the addition of televisions to almost any establishment results in increased customer activity and retention. Tunity SDK for Audio not only gives the fitness industry a way to extend that engagement and touchpoint with customers when on site, but it provides them with a feature they can use wherever they go. This creates a path to reach potential members throughout their day in a meaningful and targeted manner.

More information on SDK for Audio can be found here: https://www.tunity.com/business/.

About Tunity

Tunity developed the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile devices. Through a patented deep learning and computer vision technology, Tunity identifies a live video stream and its exact timing, syncing the audio with the user's mobile device. Based in New York City, Tunity is on a mission to revolutionize the out-of-home TV experience and transform the way brands engage with consumers. Tunity currently supports more than 100 channels in the United States, including CBS, CNN, and ESPN. To learn more please visit https://www.tunity.com/business/ or contact James Moore, Vice President Sales and Partnerships at JamesM@tunity.com

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