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January 2, 2018 – Technogym, the world’s leading producer of design and technology drive fitness equipment, announced the launch of the 2018 global ‘Let’s Move for a Better World’ campaign, the brand’s global initiative aimed at reducing obesity, promoting wellness and bringing local communities together.
Now in its fifth year, ‘Let’s Move for A Better World’ allows gym members to donate Technogym equipment to local facilities by logging their MOVEs, the brand’s unit for measuring movement, and tracking their workouts on the myWellness cloud, the industry’s first cloud-based open platform. The more physical activity that is recorded, the greater chance participants have to impact wellness enthusiasts in the surrounding area.
Similar to last year, club operators will be able to donate Technogym equipment thanks to an awards system that allows ever facility to earn donated equipment by meeting predetermined goals for physical activity.
“Over the past four years, the ‘Let’s Move for a Better World’ campaign has embodied Technogym’s core mission of improving wellness on a global scale,” said Nerio Alessandri, President and Founder of Technogym. “By providing the proper wellness education, we can bring more communities together through health and fitness, helping people around the world live happier and move active lifestyles in 2018.”
Over 142,000 participants in 782 clubs around the world participated in the 2017 ‘Let’s Move for a Better World’ campaign – quadrupling 2014 results – burning a total of 201 million calories and losing over 64,000lbs. Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2018, following the success of the 2017 edition, which boasted impressive figures and quadrupled 2014 results: 782 Clubs, 142,000 participants in 26 countries completed more than 482 million MOVEs, burning a total of 201 million calories and losing a staggering 64,000 lbs/28.800 kg. The campaign is a powerful engagement tool to build member loyalty at participating facilities, allowing club owners to boost visits by 23% and increase new membership by 13%.
The Let’s Move for a Better World campaign runs from March 12-31, 2018. For more information on how to get involved, you can reach out to your local Technogym representative or visit: http://www.technogym.com/letsmove.
Founded in 1983, Technogym is a world leading international supplier of technology and design driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors. With over 2,000 employees and 13 branches globally, Technogym is present in over 100 countries. More than 65,000 Wellness centers and 200,000 private homes in the world are equipped with Technogym. Technogym was the official supplier for the last six editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and Rio 2016.
MyWellness is the easiest and most comprehensive platform connecting fitness equipment, the first cloud computing platform in the industry, apps and wearable devices. Now people can seamlessly manage their lifestyle, training data and programs anywhere and anytime both on the fitness equipment and via mobile, for a truly personalized “Wellness on the go” experience. By logging in on UNITY – the Technogym equipment interface – users access a fully personalized account including training program, data and direct access to favorite entertainment and communication apps (ie. Social media, Netflix, Skype, etc).