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SUCCEED! Announces First Wave of Speakers

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(OAKLAND, CA, June 26, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that four fitness industry leaders have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The first four confirmed speakers (in addition to keynoter Todd Durkin) are Rick Mayo, Shannon Fable, Mark Nutting, and Amanda Vogel.  All four are exceptional presenters, with expertise in a variety of fitness studio business applications.

“From the beginning we set out to deliver the best of the best for SUCCEED!,” said Josh Leve, AFS founder and CEO. “Each of these incredible presenters have an expertise and willingness to share that make them dynamic speakers and industry leaders.”

Rick Mayo…

The founder and CEO of Alloy Personal Training Center, Alloy Personal Training Solutions and Alloy for Women, Rick and his team conduct over 60,000 personal training sessions a year. His consulting and licensing company has consulted with thousands or organizations and has licensed over 1,200 clubs worldwide. 

Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training, leadership and trends in the fitness industry. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health

Rick is an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE), is a Think Tank Adviser for the Gold’s Gym Franchise Association, and sits on the advisory board for AFS. 

Shannon Fable…

The 2013 IDEA and 2006 ACE Instructor of the Year, Shannon is the VP of Fitness Programming for the FIT4MOM® franchise. For more than two decades, she has helped leading fitness brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, and BOSU® as a fitness business and programming consultant.  

An experienced educator, freelance writer, and certified Book Yourself Solid® Business Coach, she helps fitness entrepreneurs navigate the industry and make more money.  Fable was recently elected to serve as the Chair of the ACE Board of Directors and is the founder and co-owner of GroupEx PRO®, a cloud-based group fitness management tool.

Shannon also sits on the Advisory board for AFS.

Mark Nutting…

The recipient of the PFP 2016 Trainer of the Year Legacy Award and the NSCA 2009 Personal Trainer of the Year award, Mark has also received the NSCA Recognized Certified Personal Trainer Emeritus status.

With 38 years of personal training and fitness facility management experience, and a well-known fitness blogger, Mark’s specialties include business coaching, branding, sales and marketing services. He is author of The Business of Personal Training (Human Kinetics) and his expertise includes a focus on increasing revenue in your fitness business.

A studio owner himself, Mark and his wife Heather run Jiva Fitness, a studio in Easton, PA offering personal training, group fitness, and nutritional coaching in an intimate, boutique-style setting. 

Amanda Vogel…

Social media expert with a Master’s degree in human kinetics, Amanda is also a certified fitness instructor and former vice president at a chain of all-women fitness clubs in Vancouver, B.C.

She regularly speaks at top fitness conferences on social media, fitness writing and blogging. In addition to being AFS’s Director of Social Media, Amanda reviews fitness technology, exercise gear, and workout wear on her blog  

As a professional writer, she has contributed to many popular publications—including IDEA Fitness Journal, Shape and Women’s Health—and guest blogged for the American Council on Exercise, NASM, AFAA and more.


SUCCEED! will be an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event will feature three pre-cons, over 50 sessions in six educational tracks, a 70-booth Expo highlighting new technologies and equipment, with networking and social events throughout.

 About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners 

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