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SAN FRANCISCO, Aug. 20, 2018 – Strava, the social network for athletes, today announces its newest Gym & Studio Sync partner, MINDBODY (NASDAQ : MB ), the world's leading booking platform for fitness classes.
Through Strava's Gym and Studio Sync program, athletes can seamlessly track and quantify more types of workouts on Strava alongside their runs, rides and swims. Now, this partnership allows Strava athletes to share their participation in any of the 5.2 million fitness classes and wellness services offered daily via the MINDBODY app and MINDBODY branded apps and websites. Enabling athletes to discover new classes through friends' activities turns the Strava feed into a recommendation engine for the best workouts and fitness classes in any locale.
Nearly two-thirds of Strava athletes exercise indoors at least once a week, with strength training, yoga, treadmill running and indoor cycling ranking as the most popular activities. As boutique studios and fitness apps rise in popularity and increasingly offer data to quantify their members' efforts, Gym & Studio Sync gives Strava athletes a way to memorialize more of their athletic lives.
"For athletes looking to vary their workouts, there's no better discovery and booking resource than MINDBODY," says James Quarles, Strava CEO. "Strava members aren't just runners, or just riders – they're active in all sorts of ways. Adding millions of new classes to Strava's Gym & Studio Sync program really drives our momentum as we continue to broaden the activities you can make count on Strava."
Athletes use MINDBODY to more easily find, book and pay for workout classes and wellness services in their local communities. Wellness entrepreneurs worldwide use MINDBODY's integrated software and payments platform to run, market and build their businesses.
To sync classes booked through the MINDBODY app or any studio that uses MINDBODY, open the MINDBODY app, click on "Profile" and connect to Strava from the "Settings" page. Once connected, the name, location, length and type of workout along with an image of the workout flow seamlessly to your Strava profile after the class.
Launched in 2017, Strava's Gym & Studio Sync partners include Peloton, Fitbod, Flywheel Sports, YogaGlo and other leading fitness brands to better serve its community of athletes. To learn more about Strava, visit www.strava.com. To learn more about how brands, businesses and organizations can work with Strava and connect to a global community of athletes, visit business.strava.com.
MINDBODY, Inc. (NASDAQ : MB ) is the leading technology platform for the fitness, beauty and wellness services industries. Local entrepreneurs worldwide use MINDBODY's integrated software and payments platform to run, market and build their businesses. Consumers use MINDBODY to more easily find, engage and transact with providers in their local communities.
Strava is the social network for athletes. As the platform at the center of connected fitness, Strava's mobile apps and website connect millions of active people every day. All athletes belong on Strava, no matter where they live, which sport they love or what device they use. Join the community at strava.com.