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[solidcore] Celebrates the Opening of its 50th Location with Nationwide Charity Initiative Expected to Raise Up to $150,000

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100% of Proceeds from all Classes on June 15th will Support a Variety of Client-Selected Charities

(Washington, DC) June 14, 2019 – [solidcore], the fastest growing boutique fitness company in the country, will be opening the doors to its 50th location on June 15, 2019 in Washington, DC’s U St. neighborhood. To celebrate this monumental achievement, [solidcore] will donate 100% of its proceeds from all 50 locations that day to five charities selected by [solidcore] clients

The new location – the company’s 50th in just over 5 years of business – is part of [solidcore]’s commitment to grow its business, with the aim of opening 100 locations by 2020. This year alone, the studio is expected to open between 25 and 30 new studios.

[solidcore] is committed to giving back to the communities it serves and will donate 100% of its proceeds on June 15 to local charities, voted on regionally by its clients. The initiative is expected to raise up to $150,000.

  • Proceeds from [solidcore] locations in the northeast will be donated to American Foundation for Suicide Prevention – a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
  • North Dakota locations will donate to Biogirls Fargo – an organization which seeks to improve the self-esteem of adolescent girls through empowerment of self and service to others.
  • Southern locations will donate to YMCA of Atlanta - an association of volunteers, members and staff, open to and serving all, with programs and services which build spirit, mind, and body.
  • Midwestern locations will donate to Girls on the Run Chicago – a ten-week program which helps young girls develop an appreciation for health and fitness, culminating in a service project and a celebratory 5k event.
  • Proceeds from DC, Maryland and Virginia will go to Girls on the Run Washington.

The studio, concept and machine are the creation of Anne Mahlum,  an entrepreneur, philanthropist and athlete who founded [solidcore] and serves as its and CEO.

A unique twist on the popular Pilates and bootcamp style fitness methods, [solidcore] offers a 50-minute, intense, full-body workout utilizing a patented machine created specifically for the studio. The class targets clients’ small twitch muscle fibers and takes strengthening and conditioning and resistance training to a whole new level. 

“50 studios in just over 5 years is a tremendous accomplishment, but not a surprising one for anyone familiar with [solidcore], its ethos and its client-base,” said Mahlum. “This unbelievable growth story is a testament to both the [solidcore] community and the results the program delivers. Furthermore, we are honored to be able to turn this business milestone into an opportunity to give back to some truly remarkable organizations.”

[solidcore] has quickly taken hold of a large piece of the nation’s boutique fitness industry. Today, it is the fastest growing company in the sector, with 50 studios in 15 states, including D.C. and more than  100,000 clients, including the former First Lady, Michelle Obama.

Among the factors setting [solidcore] apart from other high-end work out studios is its geographical versatility.  Mahlum intentionally seeks out opportunities in smaller markets (like Bismarck, Pittsburgh, Madison, and Ann Arbor, for example) which are generally ignored by the “hip, cool brands.”  And it’s paid off.  From Minot, North Dakota, population 47,000, to New York City, every studio is profitable.

Adding to [solidcore]’s success is consistency among all studios, quality and a laser-like focus on the customer experience and satisfaction.


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