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STOCKTON, Ca. NOVEMBER 14, 2018: In-Shape Health Clubs, California’s top community destination for health and fitness, announced today it raised $153,500 for cancer research during its annual Fight Cancer campaign – a 15 per cent increase on last year’s record breaking campaign. Funds will go to the American Cancer Society and St. Jude Children’s Research Hospital®.
“The Fight Cancer campaign is a way for us to say Thank You to our community by raising money for cancer research – a disease that impacts everyone – on an annual basis,” said Kris Mulkey, VP of Marketing at In-Shape.
“This year we held special group fitness events featuring Master trainers from Les Mills and Keiser. In addition, we held special bootcamps, dance and cycle classes, tennis, racquetball, handball and pickleball tournaments to engage our community and raise additional donations,” she continued.
In-Shape donated $1 for every new member who joined in October and every photo shared on social media with #InShapeFightsCancer for a total of $3,589. It also sold $45,973 worth of paper kettlebells (in $2, $5, in $10 increments) and hosted 2,756 members and guests for special Fight Cancer donation-based fitness events.
In-Shape created Fight Cancer retail, like t-shirts, tank tops, coffee mugs, and hats, selling a total of 4,468 items with 20% of the proceeds benefitting the campaign. In-Shape encouraged its littlest members to get involved by purchasing and then coloring a special card in the Kid Zone that was sent to the children at St. Jude Children’s Research Hospital. Over 3,500 cards were purchased.
As part of the campaign, In-Shape was the flagship sponsor of the Making Strides Against Breast Cancer events in Modesto and Bakersfield. Over 200 In-Shape team members participated in the walks.
This year many of the In-Shape business partners generously donated to the campaign and participated alongside In-Shape team members in events. Participating partners included Les Mills, Matrix, Precor, Motionsoft, Petra-1, Hillyard, Keiser and Impendi Analytics.
“We’re incredibly grateful to the support our members, our communities, and our business partners showed the campaign. We are so grateful and inspired not only by their donations but by their active participation in our fundraising events. It shows just how far the In-Shape community extends – beyond the four walls of our clubs to include business partners, extended family and friends, and co-workers. We couldn’t have done this without them,” said Francesca Schuler, CEO of In-Shape Health Clubs.
Check out all the fun from this year’s campaign on social media by searching #InShapeFightsCancer and if you missed out this year, be sure to join us next October! For more information visit https://www.inshape.com/inshapefightscancer/
ABOUT IN-SHAPE HEALTH CLUBS
In-Shape Health Clubs operates over 65 full-service health clubs throughout California. With free weights, all the latest group fitness classes, indoor and outdoor pools, cardio equipment, basketball, tennis, racquetball and personal training, In-Shape has something for everyone. For over 35 years, In-Shape has created places of belonging and connection that motivate its communities to stay healthy, fit and happy. That’s the #inshapeattitude.