Reformed Pilates to Open its Fifth Studio in the Valley Due to Popular Demand

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SCOTTSDALE, ARIZ (Oct. 12, 2018) – Reformed Pilates, one of Arizona’s most popular Pilates studios, is opening its newest location on Nov. 3 at 15435 N. Scottsdale Rd. #250 in The Shops at Zocallo across the street from Scottsdale Quarter.

Founded in 2013 by brother and sister team Peter and Laura Morgan, Reformed Pilates’ new location will be their fifth in the Valley, with their sixth studio coming early next year to McCormick Ranch. The duo has their eye on opening four more studios over the next two years. 

“We are proud to expand our presence into such a desirable location. So many of our clients live or frequent this area, but have to travel to work out at one of our other studios. We’re pleased to offer a more convenient option for them, as well as expand our footprint in the Valley,” says Laura Morgan.

Reformed Pilates uses reformers, which are mobile carriages held by tension springs and can be increased or decreased depending upon the desired intensity. Unlike other reformer Pilates studios, Reformed Pilates fuses the classical elements of Pilates including balance, flexibility and core strength with interval training to provide clients of all ability levels with a full body workout.  

The new studio will open on Saturday, Nov. 3 and the hours will be 6 – 11 a.m. and 4:30 – 7:30 p.m. Those interested in trying the studio can purchase discounted grand opening memberships and class packages for a limited time.

In celebration of the new opening, Reformed Pilates will be hosting ‘Pilates for Presents’ in partnership with Phoenix Children’s Hospital on Saturday, Nov. 17. at Scottsdale Quarter. The mat Pilates class will be taught by two Reformed instructors in The Quad and will be free and open to the public. With the holidays quickly approaching, Reformed encourages guests to donate gifts that will benefit children in need. The studio also will be giving away class packages, swag and more, and will provide food and beverages from Press Coffee after the Pilates session. Event registration will be available online beginning Oct. 12 and in-person beginning at 8 a.m. on Nov. 17. Please contact info@reformedpilates.com or (602) 466-2819 for more information.

For more information about Reformed Scottsdale Zocallo or Reformed McCormick Ranch’s Grand Openings follow @TheReformedPilates on Instagram or Facebook.

About Reformed Pilates

Reformed is a boutique fitness studio that fuses Pilates and cycling to provide its members with the best low-impact, high-intensity strength training and cardio workout around. Founded in 2013 by brother and sister, Peter and Laura Morgan, Reformed Pilates currently has five studio locations Valley wide and is quickly expanding. For more information visit reformedpilates.com.

About Scottsdale Quarter

Scottsdale Quarter caters to one of the country’s wealthiest communities with luxury retail and one-of-a-kind eateries set within a beautiful backdrop that has won both local and national design awards. The town center is home to more than 70 national and local retail, dining and entertainment options, as well as numerous events and activities throughout the year. A dynamic offering of things to do along with things to buy keeps guests engaged and returning often. Scottsdale Quarter is open seven days a week: Monday to Saturday 10 a.m. – 9 p.m. and Sunday noon – 6 p.m. (summer hours vary). For more information, please call (480) 270-8123 or visit scottsdalequarter.com. Like us on Facebook at facebook.com/ScottsdaleQuarter and follow us on Twitter @ScottsdaleQrtr and Instagram @ScottsdaleQuarter.

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