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Timonium, MD (July, 2017) – Planet Fitness Growth Partners, LLC, a franchisee of one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, today announced the promotion of Chris Cavolo to Chief Operating Officer. Chris who has been with company since 2013 has been leading the charge in marketing, operations and development as the COO in the Nashville, Tennessee and Seattle, Washington markets. In this new expanded role as COO, Chris will oversee the entire enterprise and look to continue the accelerated growth path and move the company forward as they take on new markets and territories.
Prior to his role at Planet Fitness Growth Partners, Chris was the VP of Sales and Marketing for Exclusive Resorts a high-end vacation club company that sold memberships for individuals of high net worth. Chris also worked in the Pharmaceutical and Medical Device industry where he held multiple roles in sales, marketing and Manager/Director level positions. At Adams Laboratories he served as Southeast Regional Director and was one of the first 10 employees hired to the “startup” company that launched the market changing product line of Mucinex. A former D1 lacrosse player and graduate of Cornell University, Chris currently resides in Nashville, TN with his wife Sonya and their 2 children.
“I am as excited today as I was when I opened the 1st Planet Fitness in the Nashville Market in 2013…I look to continue our record of success by ever improving efficiencies, customer service and branding throughout all our markets in the US…and maybe beyond. Approaching 60 clubs and I feel like we are just beginning,” said Chris Cavolo, COO/Principal of Planet Fitness Growth Partners, LLC.
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm,” which is a purple and yellow siren on the wall used to gently remind people that grunting, dropping weights or judging others is not permitted.
Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself.
Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, and STOMP Out Bullying, the leading anti-bullying organization in the U.S., Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong.
The PF Black Card® membership, which is $21.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge, access to all 1,400+ Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits*.
Planet Fitness also provides members with an opportunity to connect and support each other with “
*PF Black Card® amenities may vary by location
About Planet Fitness Group Partners, LLC
Planet Fitness Group Partners, LLC, is a franchise division of Planet Fitness. Planet Fitness Growth Partners, LLC owns and operates 57 Planet Fitness health clubs with over 475,000 members in the states of Maryland, District of Columbia, Tennessee, Florida and Washington State. In 2013 Planet Fitness Group Partners, LLC was named The Inaugural Franchise of the Year by Planet Fitness Corporate. In 2014 the group was named Planet Fitness Developer of the Year for opening 11 clubs in 12 months as well as receiving the award for Highest BER (Brand Excellence Review) awarded by Planet Fitness Corporate. In 2015 the group was again named Planet Fitness Developer of the Year awarded by Planet Fitness Corporate. The following year in 2016 the group was given the Judgement Free Generation award for their exceptional work with the local boys and girls clubs in Tennessee by Planet Fitness Corporate.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2017, Planet Fitness had approximately 10 million members and more than 1,500 stores in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.