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Myzone Makes Two New Appointments to Support International Growth

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Myzone has made two senior appointments as part of its ambitious plans for growth across the EMEA region.

Rachel Young has taken up the new role of Director of Business Development (EMEA). The former Head of Training and Education at Escape Fitness joins the company with a wealth of knowledge gained from more than 30 years in the fitness industry, both in international sales and operations.

Joining Myzone’s executive management team, Young will work with EMEA CEO David Stalker along with country heads and distributors to deliver the brand’s strategy for growth across the region.

“This strategic role is integral to the evolution of Myzone and will help the company to achieve its core business objectives,” says Young.

As part of her role, Young will work with the team to develop a robust infrastructure built on people, processes and products to support ongoing EMEA development, while enhancing existing business relationships and securing new business.

“I believe that I was put on this planet to get people moving. The solution that Myzone offers resonates with my personal beliefs and I see it as an integral element to maintaining user engagement inside or outside of a facility. I’ve used the product and worked closely with the brand so have total belief in the solution and the vision of growth for the business,” she says.

Myzone has also appointed Hubertus Effinger as Country Manager of Germany, Austria and Switzerland where he will be responsible for the successful implementation and expansion of the brand.

Effinger brings more than 20 years’ experience working across sport, health, fitness and retail sectors for global companies including Life Fitness, New Balance, Geox and Clarks.

“I’m hugely excited to be joining Myzone’s senior EMEA team. My immediate task is to support the brand’s international growth by establishing a team on the ground in these German-speaking markets. I’m looking forward to taking Myzone’s cutting edge digital solutions to new territories, enabling club owners, trainers and members to take their in-club experience to new levels.”

David Stalker, CEO Myzone EMEA, comments:

“I’m delighted to welcome these two hard hitters to the Myzone EMEA team. These appointments are a significant step forward for the company as we continue to grow our presence across the region.”

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