Meritage Healthcare Strategies and Cooper Aerobics Integrate Services

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Meritage Healthcare Strategies is pleased to announce the integration of its services and expertise with those of the renowned Cooper Aerobics Center.  Together, they will provide a complete suite of services including project concept development, feasibility analyses, strategic planning, business performance improvement consulting, leadership training and education, wellness programming and fitness facility management for corporate, commercial, residential development and healthcare clients throughout the United States and around the world.

“We are pleased to incorporate the variety of services Meritage Healthcare Strategies has offered its clients for 16 years,” said Tyler Cooper, MD, MPH, President and Chief Executive Officer of Cooper Aerobics. “Meritage’s focus on providing services within the medical fitness industry to achieve positive outcomes and performance will be a tremendous asset to Cooper Wellness Strategies.”

With this integration, David Evans, Principal of Meritage Healthcare Strategies, will serve as Vice President of Cooper Wellness Strategies, A Cooper Aerobics Company. David is a Medical Fitness Association Fellow, serves on the MFA Board of Directors and is the current chairman of MFA's Certification Committee. Judy Martin, Principal of Meritage Healthcare Strategies, will join the Cooper Wellness Strategies team in a special projects consultancy role utilizing her 30 plus years of market research and financial analysis experience. Judy is a Medical Fitness Association Fellow and currently serves on the MFA Outcomes Committee. 

“Integrating Meritage’s award winning services and experience with the world-wide reputation and expertise of the Cooper Aerobics Center will elevate and broaden the scope of services we collectively provide to current and future clients” said Evans and Martin.

About Cooper Aerobics

Cooper Aerobics in Dallas serves as the headquarters for six health and wellness companies and a research and education nonprofit, The Cooper Institute®, founded in 1970 by Kenneth H. Cooper, MD, MPH. Cooper Aerobics is the health and wellness resource that bases its recommendations on its world-leading body of data and expertise. Through the array of services Cooper offers, millions have been inspired to make good health a habit, helping improve their quality and quantity of life. Cooper Aerobics challenges people to Get Cooperized™ by adopting a healthy living mindset and following eight health guidelines developed by Dr. Cooper. For more information visit cooperaerobics.com or call 866.906.2667 (COOP). 

About Cooper Wellness Strategies

Cooper Wellness Strategies is one of six entities at Cooper Aerobics that provides objective and comprehensive consultative services, leadership training and education, fitness and wellness programming and onsite fitness facility management.

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