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Life Fitness Joins AFS

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(OAKLAND, CA, ROSEMONT, IL, August 24, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Life Fitness to its associate membership and sponsorship ranks.

For 50 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and fitness enthusiasts. Their purpose – to inspire healthier lives – started in 1968 with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.

The world’s largest fitness company, Life Fitness delivers a wide variety of solutions to studio operators with its full family of brands including Life Fitness, Cybex, Hammer Strength, Indoor Cycling Group, SciFit.

“We’re both honored and proud that Life Fitness has not only joined AFS, but will also be taking an active role in supporting AFS, our initiatives, and our events,” said Josh Leve, AFS founder and CEO.  “The products and services Life Fitness offers are relevant, cutting edge, and accessible to every fitness studio out there.”

The newest Life Fitness offering is Halo Fitness Cloud, which continues Life Fitness’ tradition of being a technology leader in the industry.  Halo is a powerful digital technology that provides facilities a wide range of tools that can be mixed and matched to make day-to-day business easier and create more meaningful interactions with members.

“We believe our products and programs are ideal for fitness studios regardless of discipline,” said Judith Toland, Chief Marketing Officer for Life Fitness. “We’ve watched AFS develop and believe their audience is entirely compatible with where we’re going. We’re looking forward to working closely with Josh and his team.”

With products in every critical category of fitness, Life Fitness offers the quality, variety and staying power of a leader. Whether a fitness business needs cardio, strength, group training, accessories, or digital applications – Life Fitness has answers for every need.

More information on Life Fitness can be found at -

About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners 


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