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Technogym - the world leading brand in wellness products, digital services and official supplier to seven recent Olympic games - is proud to announce that the ‘Let’s Move for a Better World’ social campaign is open.
Let’s Move for a Better World, in its 6th edition, is the biggest social campaign in the industry, leveraging Technogym’s technology and connected equipment to motivate people to join their local fitness club, to move more and more regularly, and to share their results with the Technogym community worldwide.
Let’s Move for a Better World’s mission is to spread awareness of the benefits of regular exercise through a fun and exciting group challenge. From March 11th-30th 2019, members of fitness clubs and hotels all around the world join forces to donate their exercise and promote the Wellness lifestyle in their local towns and communities through a challenge based on MOVES (Technogym’s unit of measurement for movement).
By using connected TECHNOGYM equipment, participants can measure their training efforts and donate their MOVES on MyWellness Cloud, TECHNOGYM's cloud-based digital platform. Upon reaching predefined movement goals, each club can win a Technogym product to donate to any non-profit association of its choice which operates to fight obesity and sedentary lifestyles. The more active the gym members are, the more MOVES they collect and the bigger the donation will be to the communities.
Alongside the social cause, ‘Let’s Move for a Better World’ is an efficient tool for clubs to increase business; a win-win opportunity for all stakeholders involved. By providing evidence of the impact of physical inactivity, operators are able to engage and motivate their existing members, as well as attract new members to become wellness hubs within their community and inspiring and encouraging people to embrace a more active lifestyle.
Since its launch in 2014, the campaign has grown substantially attracting more and more facilities and participants each year thanks to the initiative’s web and social media campaign and the viral effect created by members sharing their training experience online.
Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2019, following the success of the 2018 edition: 180.000 participants in 29 countries completed more than 628 million MOVEs in 1033 clubs, burning a total of 263 million calories and losing a staggering 83.000 lbs/37,636 kg.
To find out more, get in touch with your local Technogym contact or visit technogym.com/letsmove