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Les Mills Turns 2018 Focus Toward Club Partners With Hire Of Tech Veteran Dan Bogar As New VP, Customer Experience

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January 31, 2018 – Chicago, IL --   Les Mills US, the Chicago-based headquarters for global fitness powerhouse Les Mills International, announced today that Dan Bogar, a 20-year sales veteran from the world of high-growth technology, will join the company as the new Vice President, Customer Experience. 

In a move that demonstrates the company’s commitment to creating the best possible experiences for its club partners and expanding across the country, Bogar will focus on the priorities, challenges and opportunities faced by clubs in this ever-changing market. He’ll work with his team to ensure Les Mills is providing new and innovative ways to support the goals and success of fitness facilities nationwide.

“The club business is constantly evolving and Les Mills has a 50-year history of staying ahead of the curve,” said Brian Gagne CEO of Les Mills US. “Dan’s history in both customer experience and the tech sector will help us build that edge.” 

In his 20+ years in sales, Bogar has consistently exceeded customer acquisition and retention targets across a variety of technology companies. Most recently he served as SVP of Sales at RainKing, a leading provider of SaaS based Sales and Marketing intelligence solutions where his team helped drive customer growth and retention of over 300%.  At Les Mills, which creates group fitness programs used by millions weekly across 19,000 fitness clubs in 100+ countries, Bogar is responsible for setting and implementing the commercial strategy for the US-based Customer Experience team, driving strong business growth.

About Les Mills

Les Mills International is the creator of 16 global group fitness and team training programs for adults, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling), and LES MILLS GRIT™ Series (30-minute high intensity interval training). Les Mills also creates BORN TO MOVE™, a series of five age appropriate movement-based classes for toddlers through to teens. Every week Les Mills helps millions of people to get fit in over 19,000 clubs across 100 countries with the help of 130,000 passionate instructors. For more information, visit:

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