Club Industry is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gold’s Gym Gives Fitbit Devices a Workout and Coaching Boost

Club Industry was not involved in the creation of this content. 

World's trusted fitness authority delivers an upgraded smartwatch fitness experience with exclusive GOLD’S AMP™ for Fitbit coach-guided workout app

DALLAS (Sept. 19, 2019) GOLD’S AMP™, the digital personal training app powered by Gold’s Gym, has officially launched an exclusive version of the popular coaching app designed for the Fitbit Versa, Fitbit Versa Lite and Fitbit Ionic smartwatches – the global wearable brand’s first gym partnership.

“Partnering with a brand like Fitbit that is synonymous with health and fitness allows us to continue to bring the Gold’s Gym experience and 54 years of fitness expertise to more people, in and out of our gyms,” said Gold’s Gym President and CEO Adam Zeitsiff. “For the first time, Fitbit users can take advantage of Gold’s Gym expert coaching and guidance directly from their device, whenever they want and wherever they are.”

The GOLD’S AMP™ for Fitbit addition to the Fitbit App Gallery provides users with more enhanced tools and experiences to help maximize their health and fitness as well as achieve their personal goals.

“We are partnering with some of the most popular health and fitness brands to develop apps that leverage Fitbit data to offer unique experiences and deliver more valuable and personal insights to help our users to live healthier lifestyles,” said Tim Rosa, Chief Marketing Officer at Fitbit.

GOLD’S AMP™ for Fitbit is a free experience developed exclusively for Fitbit Versa, Fitbit Versa Lite and Fitbit Ionic smartwatch users, who can leave their phones behind and select GOLD’S AMP™ for Fitbit from the device’s app screen. They can then choose from a curated selection of workouts across four popular categories: Bodyweight, Treadmill, Stair Climber and Core.

Each category offers a high, medium and low intensity workout specially designed for Fitbit smartwatches by expert Gold’s Gym coaches. After the user makes their selection, they will be able to scroll through the complete details of each exercise and receive guidance through every step of their workout including visual instruction from coaches, a countdown timer and interval cues with vibrating alerts. After completing each workout, users get results including calories burned, heartrate, number of steps and time. An extended trial of 14 free days of the full version of GOLD’S AMP™ will also be available to users who want to take their workouts to the next level with additional audio and video coaching as well as a custom BPM-enhanced music library.

The full version of GOLD’S AMP™, launched in 2017, features hundreds of in-gym and outdoor audio and video workouts created and delivered by expert Gold’s Gym coaches, along with thousands of commercial-free curated DJ mixes to provide motivating, results-driven workouts on demand. It is available in the U.S. and Canada for iOS and Android on the App Store and Google Play for 7 days free and $9.99 USD per month.

About Gold’s Gym

Gold's Gym has been the world's trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold's Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold's Gym delivers the most dynamic fitness experience in the industry. The Gold's Gym experience recently expanded to include BOOTCAMP group training as well as GOLD'S STUDIO® – which gives members access to boutique-style classes like GOLD'S FIT®, GOLD'S BURN™ and GOLD'S CYCLE™, all under one roof – along with GOLD'S AMP™, the first digital personal training app from a brick-and-mortar gym. More than a gym, Gold's Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. For more information, visit or follow Gold's Gym on FacebookInstagram and Twitter.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.